Scout story
A Los Angeles merch studio built by fans for fans. We remix nostalgia, internet jokes, and local art into limited drops.
Founded 2020Now Thats Awesome started as a late-night side project in a cramped Echo Park apartment. We screen printed comics, mixtape covers, and niche memes for friends, then strangers kept asking for more.
Instead of scaling fast, we went deep. Every design still starts with a human conversation—usually over street tacos—before it hits our presses.
We collaborate with muralists, animators, and tattooers who usually get left out of big-box merchandising. Our crew is half designers, half fulfillment nerds.
We produce on-demand in LA to avoid deadstock, pay artists fairly, and ship worldwide within days.
Scout is our internal zine-slash-lab. It curates tags, inspirations, and limited runs. If you see the Scout badge, the product was dreamt up by our community.
Want early access to new tags, artist interviews, and secret drops?
